Student Success in Higher Education
Using Data Analytics to Drive Retention Strategies
Data-Empowered Leadership
As with many institutions, USM’s Institutional Research (IR) office was small. The university also lacked the staff and resources within IT to build a data warehouse or gather the extensive analytics from across the university necessary for deeper insights. Since information is trapped in silos, departments would sometimes disagree about their different datasets, often leading to confusion. With access to data-fed dashboards at their fingertips, Deans can now make stronger, more informed arguments based on metrics such as student credit hours, degree production, and graduation rates.
Optimizing Academic Programming
Making decisions about academic programs is a complex process for every university, with leaders from different departments advocating for investment in various programs and institutions striving to balance cost and revenue centers in the institutional profile. By leveraging the HelioCampus platform, USM leaders were able to cut through this confusion and optimize their programming to meet the needs of students more effectively.
Strategic Enrollment Management
With increased expectations from students and their families, enrollment management in higher ed is much more complicated than even five years ago. It requires responding to questions about the value of a college education, meeting the needs of diverse student bodies, and delivering sophisticated online options. Today, USM can leverage the HelioCampus data to provide crucial insights to find the best ways to support students with unmet financial needs.
Learn More About the Results
Read the case study to learn more about how USM partnered with HelioCampus in 2018 to drive more informed decision-making, resulting in three powerful benefits as they transitioned to becoming a more data-informed institution.
