Higher Education Data Analytics
No Exceptions: How UMass Transformed Their Data Culture
A Case Study in Partnership with The Chronicle and AWS
UMass Amherst
UMass Amherst embarked on a transformative journey to overhaul their data culture with the implementation of Flagship Analytics, a platform designed to streamline data sources and offer real-time access to critical information. Formerly grappling with dispersed data across multiple systems, the university faced difficulty in sharing and analyzing data effectively.
By collaborating with HelioCampus, UMass Anherst aimed to foster an evidence-based decision-making culture, heightening data literacy, and adopting a proactive stance to boost student success and retention.
How UMA Transformed their Data Culture
Centralize Your Data
UMass Amherst possesses a wealth of data, covering budgets, enrollment, student success and retention, as well as admissions and financial aid. This information, however, was scattered across various systems and sometimes in different file formats. Ultimately, they needed a way to connect their disparate data sources into one platform and dashboards that would consolidate crucial student data and offer faculty and administrators real-time data.
Implement Training
The new intuitive, interactive analytics solution consolidates data, facilitates broad data access, and streamlines analysis for improved decision-making; however, staff and faculty need to take training to get broad access to Flagship Analytics. Beyond being just a practical training, attendees also learned about how to use data responsibly.
Foster Transparency & Collaboration
Thanks to Flagship Analytics, data is no longer department-specific or even college specific. There was some hesitation about that level of transparency. However, the culture shift at UMassAmherst has changed two things to help skeptics get past their concerns. First, you’re expected to bring your data as part of every conversation. Second, transparency can lead to conversations around best practices.
Ditching the Boring Questions
Thanks to the success of Flagship Analytics, the UMass Amherst team has a problem. With an increased appreciation for what data can tell them, stakeholders have more, and increasingly complex questions. So the team is off to tackle the next challenge; carefully, thoughtfully, introducing new data sets to the database and connecting them to what’s already there.